Our Capabilities

In the modern era of advertising, testing and learning are what unite creative and commercial capabilities.

Starting with the challenge: how do we generate big ideas that can transform your business? Using data to create hypotheses, we can follow the scientific method and test, test, test until we get the correct answer. As soon as our experiments reach statistical significance, we can apply our insights to see the tangible commercial impact.

Five essential capabilities help us support your marketing efforts.

Strategy

A thorough analysis of your marketing activities and the refinement of your digital media mix allows us to create marketing KPIs that are measurable.
Using historical data and insight into your vertical, we create a roadmap for your media budget.

We can provide teams with an integrated testing plan based on four questions either through our complete management services or on a project-by-project basis:

1. What do we need to test?
2. Why do we need to test it?
3. When do we know if the test is successful?
4. How do we actually learn from the test?

Data Measurement

With digital marketing, every data point is an opportunity to gain a tactical advantage over the competition. The process of collecting, analyzing, and using data sets the superheroes aside from the amateurs.

Data quality is essential to sound analysis and to make informed decisions. We perform an analytics implementation audit for all our clients to get the best-in-class setup and provide ongoing support to ensure things stay that way. In addition to tracking multiple channels and qualitative research, this facilitates KPI comparisons versus benchmarks and rigorous testing.

Keeping our clients informed is essential: we prepare automated, digestible, and relevant reports that are tailored to the metrics that matter to help build up data literacy within your business. We can create customized reports that include all the data that our clients want to see. As we analyze this data further, we can gain actionable insights to see real business value.

Technology

To thrive in the modern advertising landscape, you have to be data-savvy, tech-driven, and powered by automation. That’s what we think, anyway. But we’re pretty good at it. We can help you make the most of technology for your marketing wherever it is needed.

Selection

Finding the right MarTech solution isn’t easy in today’s fragmented market. We assist clients in choosing third-party software to meet marketing goals.

Licensing & Implementation

Using new technologies requires an in-depth understanding of how they work. As a Google Marketing Platform Sales Partner, we can provide assistance both with software implementation and with licensing.

DataVerticals Stack

With our proprietary technology stack, we automate workflows and operate at scale to meet the needs of modern digital marketers. Our software covers all key areas of paid media management and optimisation.

Custom-built

Each business is unique, so we can customize our technology to fit your needs and provide customers with bespoke technology suitable for the challenges they face.

Digital Channels

To provide effective advertising, digital marketing is the place where we learn more about your audience.

We look beyond clickthrough rate (CTR) and cost per click (CPC) to become an extension of our client’s businesses, understanding the metrics that matter most to your business. Our team rebuilds entire accounts in the most granular way possible to provide a personalized user experience across Google Ads, Microsoft Ads, and Amazon Ads.

Our team works closely with yours to create engaging ads across all social channels, including Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat, Reddit, and Quora. In addition to helping you create ads, we track conversions and create audiences large enough for statistically relevant insights and optimizations and granular enough for highly relevant messaging.
The programmatic strategy we offer can be used throughout the entire marketing funnel: from video ads that reach a broad audience to retargeting ads that drive conversions.

Our science-driven consultative approach to SEO helps clients develop technically sound websites, compelling content, and robust brand signals. Together, we’ll cover exactly what SEO changes need to be made to reach your goals that uplift your organic traffic.
The conversion rate optimization framework gets to the bottom of why some users convert and, perhaps more importantly, why others do not. There is no one-size-fits-all approach. Our strategy is designed in close consultation with you to ensure we are always optimizing towards your key metrics, emphasizing gaining granular information to gain a holistic view of the user journey.

Data Science

The goal of attribution is to uncover the relationships between performance and insights to understand how past performance may have been explained. As the attribution landscape becomes more complex, we can assist you in finding the right attribution solution and understanding the impact of technological and regulatory changes. When it comes to analysis and bid management, we utilize various attribution models to calculate rather than guess what is bringing our clients the most value.

The advanced analysis allows us to predict future event outcomes. Predictive modeling will enable us to understand forecasts better, move budgets between channels, and determine the effects of external factors. We can help you uncover relationships within your data and bring those insights back into your marketing to boost performance. With this approach, we can take on projects like implementing strategies based on lifetime value and optimising towards more sophisticated KPIs like margins.