Back to Case Studies
VIP Medical Weight Loss: 67% Lower CPL via Performance Marketing
Physician-monitored weight loss brand with a 285% CTR lift and 67% CPL drop after a WordPress + SEO + PPC rebuild.
Impact
Results & Outcomes
CPL
-67%
CTR
+285%
Traffic
+106%
VIP Medical Weight Loss runs a physician-monitored, step-by-step weight management program. We rebuilt the WordPress site, restructured SEO around buyer-stage keywords, and re-engineered the paid funnel. CPL fell 67%, CTR rose 285%, and total traffic grew 106%.