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VirtuOx VPOD: Lead Engine for At-Home Sleep Diagnostics
CMS-approved overnight oximetry program with a measurable CPL drop and 210% CTR lift after a WordPress + ERP/CRM rebuild.
Impact
Results & Outcomes
CPL
-57%
CTR
+210%
Traffic
+115%
VirtuOx's VPOD devices and VeriSleep program serve the at-home sleep diagnostics market. We rebuilt the brand on WordPress with ERP/CRM integration, restructured SEO around clinical and device-buyer intent, and tuned paid campaigns. CPL fell 57%, CTR rose 210%, and total traffic grew 115%.